20 years after Amazon began its online book market it has opened its first bricks and mortar bookshop. One can’t help but wonder… why?

There is a lot of critique and analysis about this unexpected development in the bookselling world, some positive, some negative, and some that wonder if this is not a precursor to the eventual obliteration of offline booksellers.

Check out some of the accounts below.

The Guardian reports on the store’s opening here.

Mashable’s coverage has had almost 4000 shares in Australia since posting the story  three days ago.

This account is by Dustin Kurtz writing for New Republic,  who visited the store on opening day.

Time online magazine provides a visual account of the store’s opening.

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